adidas Superstar

In the 70s, adidas Superstar made their first appearance on basketball courts as well as by NBA players, while later they shone on the hip-hop and pop scene in the 80s and 90s. More specifically, the history of adidas Superstar begins between 1965-1969, when adidas introduced the Superstar, dethroning the sales of other well-known shoes. In just two years, the Superstar became the number 1 basketball shoe. In 1976, Chris Severn convinced Horst Dassler that adidas needed a superstar. The first choice was Kareem Abdul Jabbar, the best basketball player of the time. With $25,000 a year, the deal was made and in the following years, Jabbar would become the face of adidas in the basketball world. In the late 70s, the Superstar was sidelined in the basketball world, but they became known in the hip hop movement where they took their first steps. DJ Afrika Bambaataa released his first single and Kurtis Blow was the first rapper to appear on national television and that's how they became known in hip hop. In 1985, the biggest hip-hop group Run DMC began wearing the adidas Originals Superstar and adidas clothing. Their fans began to imitate them and dress in the same way. So it didn't take long for the deal with adidas to come. In the 90s, this fashion became more popular with the Beastie Boys, who wore Superstars on the cover of their album Check your head. At that time, the Superstar II was also released in a more updated version of the Original Superstar with a thicker tongue and greater durability of the materials. In 2000, they became a favorite choice of skaters. Personalities such as Keith Hufnagel and Mark Gonzalez wore Superstars while skating. Due to skate and hip hop, adidas Superstars were established as part of the streetware culture as it is known to this day. Today, they are considered a must-have fashion piece as adidas superstar men's and women's maintain their timelessness and connection to street culture. They have been preferred by many stars and artists of various kinds, musicians, which makes adidas Originals Superstar sneakers a symbol of heritage and style!