Tommy Jeans Essential Backpack 19L

Learn about Tommy Hilfiger

The story of Tommy Hilfiger begins in 1985 when Indian businessman Mohan Murjani was looking for a designer to run a men's sportswear chain. He met Tommy Hilfiger and suggested that he use his name for the brand. The two made a splash with a huge advertising campaign, which included a bold billboard in New York's Times Square, announcing that Hilfiger was the new great force in American fashion. Since then, the brand has become known for its high-quality products that combine comfort and style. Its lines, Tommy Hilfiger and Tommy Jeans, offer stylish and comfortable clothing to people all over the world. The company's real launch came in the 90s, when hip hop culture embraced the brand's oversized clothing. One of the most notable moments was when Snoop Dogg wore an oversized Tommy Hilfiger t-shirt during his appearance on Saturday Night Live in March 1994, which skyrocketed sales. After this successful start, the brand continued to star with several collections, including Hilfiger Collection, Tommy Hilfiger Tailored, as well as men's, women's and children's clothing, jeans, accessories and shoes.