adidas Originals Adicolor Classic Festival Unisex Crossbody Bag

About adidas

adidas was founded in 1949 by Adolf "Adi" Dassler in Germany, after a dispute with his brother, Rudolf Dassler, who created Puma. The history of adidas begins in 1924, when the brothers collaborated in the manufacture of sports shoes with the company Gebrüder Dassler Schuhfabrik. adidas, derived from the initials of Adi Dassler's first and last name, quickly became known for its innovations, such as the studded track shoes used in the 1936 Olympics by Jesse Owens. The company's success skyrocketed in the 1950s when the German football team wore adidas shoes and won the 1954 World Cup. adidas continued to innovate and expand its product range, now offering sports shoes, clothing and equipment for various sports. adidas' iconic trio of stripes has become a symbol of quality and performance. Over the years, adidas acquired other well-known brands, such as Reebok, and continued to evolve, staying at the cutting edge of sports equipment technology. Today, adidas is one of the top global leaders in sportswear, known for its innovation, quality and style.